THINK SHARP // BRAND SMART
Silvertone Consulting helps brands speak the new language of luxury
WHAT WE DO
Silvertone Consulting is a luxury branding consultancy that thinks sharper and brands smarter. We support numerous players in the luxury, fashion, UHNW media, and hospitality sectors. We help these brands continue to rethink what, when, and how they sell, recalibrating operations to meet a changed sales picture. Because a brand is the most valuable asset of a house, Silvertone supports its clients in both the creation or updating of brand platforms and in securing the integrity of their brand during diversification strategies, offer extensions, or external growth.
BRAND IGNITION
THE WHY BEHIND THE WHAT
FUTURE READINESS
For rising and established businesses thinking about their brand, we formalized the key luxury brand-building pillars into something short-term and immediately gratifying --designed to make the abstract idea of your brand into something concrete.
Deep human truths inspire change, ensuring the business is in tune with people to stay relevant. We apply this perspective to uncover what’s happening in the lives of UHNWIs and, more importantly, what it means.
Our future thinking approach to business strategy, innovation and growth aims to help businesses better anticipate the opportunities and threats that are ahead of them in the luxury industry.
THE STORY
Silvertone Consulting was founded in 2018 by Scott Kerr, a seasoned global marketer, luxury expert, and brand strategist. He knows building a successful company is not just about the product or experience, but it’s about the story. Brand is the biggest differentiator that can drive growth. Throughout his career, Scott has advised a number of luxury industry giants and startups on brand strategy, consumer insights, and digital transformation. He has held executive leadership positions at some of the top ad agencies, media companies, and consumer brands including Time Inc., Pepsi-Cola, Conde Nast, BBDO, Ammirati & Puris, Burson-Marsteller, and Real Media. Scott is also an adjunct professor at New York University where he teaches luxury digital marketing.
BRANDS NEED TO BE BUILT ON PRINCIPLES THAT ALIGN WITH THEIR CONSUMERS, BE OPEN AND RELATABLE AND PROVE WHY THEY DESERVE PEOPLE'S ATTENTION
WORK WITH US
We'd love to hear from you
For new business and all other questions, comments or information, please send us an email. We’ll get back to you as soon as possible.
Locations
We're headquartered in New York, with a team in London.
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Listen to 'The Luxury Item' podcast
Hosted by Scott Kerr, 'The Luxury Item' is the #1 podcast on the business of luxury. On each episode, Scott has insightful discussions with leaders of the world's most influential luxury brands.