- THINK SHARP // BRAND SMART -
We are a luxury branding consultancy that thinks sharper and brands smarter. We support numerous players in the luxury, fashion, UHNW media, and hospitality sectors. We help these brands continue to rethink what, when, and how they sell, recalibrating strategies to meet the forces impacting the global luxury market.
WHAT WE DO
Because a brand is the most valuable asset of a house, Silvertone Consulting supports its clients in both the creation or updating of brand platforms and in securing the integrity of their brand during diversification strategies, offer extensions, or external growth.
BRAND IGNITION
THE WHY BEHIND THE WHAT
FUTURE READINESS
> For rising and established businesses thinking about their brand, we formalized the key luxury brand-building pillars into something short-term and immediately gratifying --designed to make the abstract idea of your brand into something concrete.
> Deep human truths inspire change, ensuring the business is in tune with people to stay relevant. We apply this perspective to uncover what’s happening in the lives of UHNWIs and, more importantly, what it means.
> Our future thinking approach to business strategy, innovation and growth aims to help businesses better anticipate the opportunities and threats that are ahead of them in the luxury industry.
THE STORY
> Scott Kerr is the founder and managing partner at Silvertone Consulting, a luxury consultancy that helps brands elevate desirability. He is a seasoned global marketer, luxury expert, and brand strategist who is trusted by legendary brands and aspiring startups across the luxury sector. By thinking sharper and branding smarter, Scott inspires businesses to create extraordinary value and connect deeply with their audiences. He has held executive leadership positions at some of the top ad agencies, media companies, and consumer brands including Time Inc., Pepsi-Cola, Conde Nast, BBDO, Ammirati & Puris, Burson-Marsteller, and Real Media.
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Scott also boasts a significant presence in the podcasting world. He is the host of The Luxury Item podcast, which is recognized as the leading podcast on the business of luxury. CEOs and other leaders from the most influential luxury brands are regular guests on the show, discussing the topics that matter most to the industry. Now in its 14th season, The Luxury Item podcast is listened to by decision makers in over 150 countries worldwide.
Scott is an adjunct professor at New York University where he teaches luxury digital marketing.
BRANDS NEED TO BE BUILT ON PRINCIPLES THAT ALIGN WITH THEIR CONSUMERS, BE OPEN AND RELATABLE AND PROVE WHY THEY DESERVE PEOPLE'S ATTENTION
WORK WITH US
We'd love to hear from you
> For new business and all other questions, comments or information, please send us an email. We’ll get back to you as soon as possible.
Locations
> We're headquartered in New York, with a team in London.
Subscribe to our newsletter
> Brilliant Cut is a free monthly newsletter that helps you smartly navigate the most important luxury marketing stories and insights.
Listen to 'The Luxury Item' podcast
> Hosted by Scott Kerr, 'The Luxury Item' is the #1 podcast on the business of luxury. On each episode, Scott has insightful discussions with leaders of the world's most influential luxury brands.